Every website needs written content in order to rank well in search engines, attract site visitors and communicate information to a targeted audience. As the substance Internet users and search engines look for everyday, written content must be fresh, unique, and relevant. While Internet marketing consultants recommend SEO content as part of their clients’ digital strategy, they may be unable to provide website page writing services and consequently miss out on potential earnings from it.
Principles of website page writing
Fresh content: Search engines such as Google love web pages with newly published content. To maintain the freshness of a website, Internet marketing consultants must be able to update it with new articles on a regular basis.
Relevance: The subject matter of written content must be related to the nature of a website’s business or the theme of a web page. Keywords play an important role in determining relevance as search engines use them to index web pages and rank them in search results. Site visitors are also attracted to keywords appearing on a web page and tend to click on search results showing matches of their search phrases.
High quality content: Following its latest algorithm adjustment which weeds out content farms or pages with duplicate content, search engine giant Google puts much emphasis on originality of text content. The modification seeks to improve Google’s search services by providing only the most relevant content and best website experience to its users.
Common problem with web page writing
Creating SEO content is time-consuming and involves research on a specific topic, comprehension, and excellent grammar and composition skills. SEO writing is far more complex than writing for traditional print media. It also entails intelligent use of keywords, placement, word count and creative writing. Internet marketing consultants are better off with delegating this service to a professional SEO content provider than undertaking it on their own.
Types of SEO content
Ordinary articles contain general information on a topic or niche subject and contain between 400 to 450 words. They incorporate elements of SEO such as correct keywords, keyword placement, layout and relevance.
Pillar articles contain 800 to 1000 words and are well-researched and referenced works, best used for building an authority blog or news section of a website. They are intended to engage readers and improve site stickiness for repeat visits and search engine visibility.
Press releases can improve SEO and are written for submission to news distribution services. They contain links to the client’s website, promoting site traffic.
A done-for-you website writing service such as DFY Content is the best solution for Internet marketing consultants. Costs of website and ongoing content packages allow them to markup their services and earn without spending additional time.