Essentials Site Content

January 14, 2012 By

Ideal for tradespeople and bricks and mortar business owners who appreciate the benefits of having an online presence, the Essentials Site Pack has, well, the bare essentials: Home, About, Privacy and Disclaimer Pages, to which they can add and G-R-O-W.

For Consultants, this type of simple site is a great way to bring your smaller customers online – the ones perhaps who are not yet convinced of the benefits of having a website – a local cafe, newsagent, carpenter etc.  We know that once their emails start coming in, their phones start ringing or more people come through their doors, that they will be converted.

 

The DFYContent ESSENTIALS Site Content Pack comprises:

 

  • Custom SEO Home Page (up to 500 words)
  • Custom SEO About Page (up to 500 words)
  • Privacy Page (customized from template)
  • Disclaimer Page (customized from template)

 

Often called a “Business Card” site because it is like having an online calling card working 24/7, this type of website can grow with the addition of more pages of content, or a a blog (using one of our ongoing Content Packs).

Price for the ESSENTIALS Content Pack is $US450.00.


* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.

Not sure which Site Content pack is right for you?  Compare them HERE!

Filed Under: Featured, Website Page Content

Foundation Site Content

January 14, 2012 By

A super-starter to get an online business site up and ranking. The content will comprise those pages in the essentials: Home, About, Privacy and Disclaimer Pages, plus 3 additional pages of copy – great growth potential.

Designed for your clients who have more information to share with visitors, the Foundation Site Content Pack’s 3 pages might be used to showcase Products or Services.

The DFYContent Foundation Site Content Pack comprises:

  • Custom SEO Home Page (up to 500 words)
  • Custom SEO About Page (up to 500 words)
  • 3 x Extra Custom Pages (up to 500 words each)
  • Privacy Page (customized from template)
  • Disclaimer Page (customized from template)

IMPORTANT NOTE: While Custom Page content will include a ‘call to action’, they should not be confused with ‘sales copy’.

The FOUNDATION website page pack is a real bargain at $US950!


 

* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.

Not sure which Site Content pack is right for you?  Compare them HERE!

Filed Under: Featured, Website Page Content

Benchmark Site

January 14, 2012 By

The Benchmark Site Pack is for those who know exactly what pages are required to engage their clients’ customers. Comprised of the essentials: Home, About, Privacy and Disclaimer Pages plus a whopping 8 additional pages.

Businesses who offer a number of products, ranges, services usually require sub-pages under their main pages – to help readers navigate through the site, and stay there longer. Engaging site visitors with worthwhile, interesting, and relevant content is one of the fundamentals of great search engine optimization.

 

The DFYContent Benchmark Site Pack comprises:

  • Custom SEO Home Page (up to 500 words)
  • Custom SEO About Page (up to 500 words)
  • 8 x Extra Custom Pages (up to 500 words each)
  • Privacy Page (customized from template)
  • Disclaimer Page (customized from template)

IMPORTANT NOTE: While Custom Page content will include a ‘call to action’, they are not ‘sales copy’

For those who are building serious websites, for serious clients, the BENCHMARK content package is ideal, at $US1800.00



* Notes:

  1. Package prices are net of any country’s taxes or charges, including Australia’s Goods and Services Tax (GST).
  2. Upon receipt of payment and Brief, clients in Australia will be issued two Tax Invoices: one for the paid order, and a separate one for 10% GST, which will be due upon receipt.
  3. We reserve the right to impose a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  4. Consultants are free add a surcharge or management costs to these prices
  5. All communication with end client is through consultant
  6. Only one client per package (to amortize research time)
  7. Consultant must complete a detailed Brief  for each project
  8. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.

Not sure which Site Content pack is right for you?  Compare them HERE!

Filed Under: Featured, Website Page Content

Bronze Content Pack – $820

January 14, 2012 By

The 20 premium articles, 2 pillar articles, and 2 online press releases in this pack are ideal for 2 months’ worth of drip fed content. An easy first sell to the unconverted! With this premium written content pack, even the most unassuming website will grow the Google love!

 > Premium SEO Articles x 20

Unique, relevant and well researched and well written articles are the basis for any solid online marketing plan. While SEO companies might include article writing as part of their packages, rarely, if ever will they be of a standard that your clients will publish to their websites. Having an Articles section on a website that is fed with content on topics that are relevant to your clients’ markets is an ideal way to build out a site.

 > Pillar Articles  x 2

Pillar Articles, usually between 800-1000 words, are well-researched and referenced articles on your clients’ niche, and are suitable for adding to their Blog or News Section.  Designed to engage readers, and established authority in a niche, Pillar Articles will keep people on the website longer – improving its ‘stickiness’.

> Online SEO Press Releases x 2

Use them all in one week, or spread them over a few months – whatever frequency you choose, the power of online SEO press releases is beyond dispute.  Publishing via a premium distribution network (included!) will boost your clients’ SEO, establish their authority within a niche and dramatically grow their online footprint.  They are great for online reputation management. If your clients’ need proof of the value of great content before commitment, then this is the package to get them hooked! This BRONZE level content pack is just $US820!




* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.

Compare packages HERE

Filed Under: Featured, Ongoing Content, Website Growth

Silver Content Pack – $2100

January 14, 2012 By

With 36 premium articles, 4 pillar articles and 4 online press releases, the DFYContent Silver Pack allows you to offer your clients done-for-you content that can be scheduled to carry them over 4 months – or make a real impact over a shorter period.

> Premium SEO Articles x 36

As always, in a top flight online marketing campaign, premium articles are the launch pad to so many other strategies: building out an authority website, rewriting and republishing them in an ever-growing number of ways, and bookmarking them at every step along the way.

DFYContent articles are very different from those offered by your SEO provider – each is unique, correctly constructed for both readability and SEO, and they are based on research. They are worthy of adding to the Articles folder on your clients’ websites – helping them to grow organically and naturally, which is what the search engines rate.

Schedule the articles to publish once a week – for over 6 months worth of new content.

> Pillar Articles x 4

Our Pillar Articles are between 800-1000 words in length, are well-researched and referenced. They focus on your clients’ niche (and keywords of course), and are ideal to add to an authority Blog or News section of a website. Written in a way that engages readers, Pillar Articles give readers a reason to remain on a website longer – another thing that the search engines look for when ranking a site.

With 4 Pillar Articles in this pack, you can deliver premium authority blog content that your clients will be happy to add to their websites.

> Online SEO Press Releases x 4

You don’t always have to have ‘news’ to create a press release. At DFYContent, we have the expertise to leverage related niche topics to your clients’ advantage – something that few press release providers have the experience to even contemplate!

With four online SEO press releases in our Silver Pack, you can determine their frequency of distribution, but whatever that is, they WILL make an impact on your clients’ online footprint.

Whether it is their business, product, the clients’ own name or a combination of them all, once distributed via a premium paid distribution network (included), our online press releases will enhance their visibility on the internet.

This is a solid package for clients who trust you to get them seen online.

Compare packages HERE




* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.
Filed Under: Featured, Ongoing Content, Website Growth

Gold Content Pack – $5700

January 14, 2012 By

Comprised of 52 premium articles, 12 well-researched pillar articles and 12 online press releases, this super content pack will knock the socks of your SEO efforts, and provide priceless content for a ‘media room’ or ‘news’ section.

> Premium SEO Articles x 52

Building out an authority website, can be a real challenge for your clients – so giving them an easy option – like our Gold Content pack – will really take the pressure off. Because we collect instructions at several intervals, you are able to amend or refine the keywords you wish to target, and the direction that the articles take.

This type of flexibility will ensure that your clients’ websites have fresh and evolving content. Those focused on nuanced communities will appreciate this service adaptability.

You can pitch the Gold Pack as ’12 months worth of quality content’ or use it to make a powerful impact on any niche, combined with your SEO service. The original content, after adding to a client’s site, can be sent to your SEO company for rewriting and syndicating in an ever-growing number of ways – bookmarking them at every step along the way.

Each of DFYContent’s articles is unique, correctly constructed for both readability and SEO, and they are based on research. They should in no way be compared to the articles that an SEO service will deliver: they are worthy of adding to the Articles folder on your clients’ websites – helping them to grow organically and naturally, which is what the search engines rate.

Schedule the articles to publish at whatever frequency you choose – in a month, or over a year.

> Pillar Articles x 12

Our Pillar Articles, which are between 800-1000 words in length, are not just well-researched, but referenced as well, so you will know what was used as source material. Because they focus on your clients’ niche (and keywords of course), they are suitable for adding to an authority Blog or ‘News’ section of a website. DFYContent’s Pillar Articles are written in a way that engages readers, giving them a reason to remain on your clients’ websites longer. This ‘stickiness’ is one of the criteria that search engines look for when ranking a site.

With a whopping twelve Pillar Articles in this Gold Pack, you are able to offer premium authority blog content that your clients will be happy to load to their sites, and leverage in other ways.

> Online SEO Press Releases x 12

At DFYContent, we know how to create your clients ‘News’ for online SEO press releases. We have for years now been able to turn everyday topics into the type of material that our preferred premium press release distribution network will accept and publish as ‘News’ throughout its network. Such writing only comes with a background in marketing, experience, and knowledge of how to work within a sometimes complex system.

So be sure to let your clients’ know that online SEO press releases are not the traditional press releases of the past! They don’t need to have major announcements to enjoy the SEO benefits that our press releases deliver.

With twelve online SEO press releases in our Gold Pack, you can determine when they are distributed – but be certain that they WILL make an impact on your clients’ online visibility for their business, or the business owner.

The DFYContent Gold Pack for ongoing content has been created for businesses who understand the importance of being easily found online, and who are willing to take action to make it happen.




* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.

 

Unsure which pack is best for you? Compare our ongoing content packs HERE

Filed Under: Featured, Ongoing Content, Website Growth

Compare Website Page Content

January 14, 2012 By
Website Pages, average 400-500 words
Essentials Site Foundation Site Benchmark Site
Consultant’s Price* A$450
Buy Now		 A$950
Buy Now		 A$1800
Buy Now
Home Page included included included
About Page included included included
Privacy Template Page included included included
Disclaimer Template Page included included included
Additional pages 3 8
Total pages 4 7 12

* Notes:

  1. Package prices are net of any country’s taxes or charges, including Australia’s Goods and Services Tax (GST).
  2. Upon receipt of payment and Brief, clients in Australia will be issued two Tax Invoices: one for the paid order, and a separate one for 10% GST, which will be due upon receipt.
  3. We reserve the right to impose a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  4. Consultants are free add a surcharge or management costs to these prices
  5. All communication with end client is through consultant
  6. Only one client per package (to amortize research time)
  7. Consultant must complete a detailed Brief  for each project
  8. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.
Filed Under: Featured

Content Package Comparison Table

January 14, 2012 By
Ongoing Unique Content
Bronze Content Pack Silver Content Pack Gold Content Pack
Consultant’s Price* A$820
Buy Now		 A$2100
Buy Now		 A$5700
Buy Now
400 word SEO Articles 20 36 52
800-1000 word Pillar Articles (blog posts) 2 4 12
Online Press Releases (including PRWeb USD200 package cost) 2 4 12

* Notes:

  1. Package prices include Australia’s Goods and Services Tax (GST) for Australian clients.
  2. We reserve the right to add a surcharge on any projects that focus on medical, legal, engineering, or other topics that require specialized knowledge, a great deal of research, and the highest level of accuracy.
  3. Consultants are free add their own markup or management costs to these prices
  4. All communication with end client is through consultant
  5. Only one client per package (to amortize research time)
  6. Consultant must complete a detailed Brief  for each project (link is sent upon payment)
  7. Further discounts apply when an Ongoing Content Package is purchased at the same time as a Website Page package.
Filed Under: Featured

FAQ

January 13, 2012 By

Is there any difference in the quality of content in the different content packs?

Definitely not. All web page, article and press release content, regardless of the value of the pack, is unique, and of the same high standard. The only difference is the quantity of material in each pack.

 

Can I alter the packs to suit my client?

Each packs is offered on an ‘as is’ basis, to offer the best value for you and your clients. Should you require a tailor-made solution, you are welcome to order this through my retail site KerryFinchWriting.com – complete a Brief HERE.

 

Can I purchase these packs for my own business?

Most definitely! Your business success is important to mine – lets grow them together.

 

Is there a discount if you do the initial content and then the ongoing content?

If you order both an initial Site Content and an Ongoing Content pack, there are definite advantages to you, though not in the form of a discount. For each pairing of packs you will be awarded complimentary articles for your own business 5, 10 or 20 – the number will depend upon the packs chosen. This has been done to help promote your business, which will in turn benefit us as well!

 

Can I change my ongoing content order at any time (upgrade/downgrade) between packages

The packages are offered on an ‘as is’ basis. However once we have completed the content for one order, you can, of course, choose a different package when reordering.

 

Is there a contract?

There is no contract or recurring payments, you are not locked in in any way.

 

Do I have to email you each month with ideas for the ongoing content or will you do that?

For the Bronze ongoing content pack, you will be asked to complete an initial Brief. The Silver and Gold packs are delivered in 2 and 4 parts respectively, and we will request a new Brief for each part. This gives you the flexibility to change the direction of the content, modify keywords, focus on new products etc.

 

Is there a discount for 3/6/12 month pre pack packages?

We have not used ‘months’ in creating our packs – each consultant and client has a different schedule. Some want to make a rapid entry into a market and use the Gold pack within a month – others will use it to drip-feed content over a year.

 

What is the estimated turn around?

Turnaround time will depend upon the package purchased. As an indication only, the Essentials site content, will have a MAXIMUM 10 working day turnaround from receipt of completed Brief.

 

What happens if I am not over the moon about the content?

We value our reputation highly, and go out of our way to complete all work to your satisfaction, according to the Brief you have provided. We offer unlimited rewrites until you and your clients are completely satisfied.

 

What is a “pillar” article ?

A Pillar Articles, usually between 800-1000 words, are well-researched and referenced articles on your clients’ niche, and are suitable for adding to their authority Blog or News Section.  Designed to engage readers, and established authority in a niche, Pillar Articles will keep people on the website longer – improving its ‘stickiness’.

They are also ideal to send to your SEO provider, whose team can rework them, slice and dice them into smaller blog posts and articles for networks and directors (bookmarking).

 

Will I get a tax invoice?

Non-Australian businesses will be sent an Invoice on request (your Paypal receipt may be sufficient for your accounting needs).

All Australian businesses will receive TWO tax invoices. One will reflect the amount you have paid upon ordering (which excludes GST), and the other will be for the applicable GST. The GST invoice must be paid prior to commencement of the project.

 

Can I blend services from KFW and DFY?

Yes you can! You can purchase a DFYContent Pack and supplement it with individual items, e.g. more articles, from KerryFinchWriting, by completing the KFW Brief.

 

Will I get invited to end of year BBQ at your place?

Absolutely!

 

Are there discounts for bulk orders?

We can discuss this if you have a particularly large project. However, rather than discounts we prefer to offer complimentary articles for your own business 5, 10 or 20 etc – the number will depend upon the packs chosen.

 

Can you recommend other services social media/web design etc?

We have long-term relationships with web designers, website resellers, facebook marketing and facebook page professionals, along with proven SEO companies – in fact most providers in the online business world. We only recommend providers who are both ethical and reliable, and known to us personally.

 

What is the benefit of having ongoing content on my site?

Adding regular, unique, relevant content to your, or your clients’, site is great for authority, and for search engine optimization – in several ways.

The search engines identify a site that grows gradually, with original content, and rewards it accordingly. That the content is relevant to the topic of the site, with keywords that reflect this, gives it even more brownie points, and helps establish the site as an authority for those key terms.

Because the DFYContent is designed for humans as well, the site content helps to engage visitors who land there as a result of your marketing activities. Statistics have shown that the longer a person stays on a site, the more connected they are to it, and the more likely they are to take whatever action is wanted: pick up the phone, send an email, subscribe, or buy.

Many of your clients will believe that they will be able to create this content on their own – but they rarely do. Why not make it easier for them?

 

Why have you included press releases in the ongoing content packs?

Over recent years, online SEO press releases have become a huge part of the KerryFinchWriting business. Those who use them are astounded by their benefits, and we believe it is vital for them to be included in any comprehensive online marketing program.

The perception that your clients, through you, may need to overcome, is that we are NOT talking about traditional newspaper, TV and radio news. Instead, think of Yahoo!News and Google News, along with other syndicated news websites.

Well written online SEO press releases can have an instant impact on your clients’ online footprint, whether you are trying to manage the reputation of the company itself (targeting the company/business/product name), or a keyword.

By using a premium news distribution service, PRWeb, the releases will appear on high ranking news services – with up to 5 links to your clients’ nominated page/s. Some of my press releases have delivered over 200,000 search engine results, though a good average is 1000: that’s still a lot of sites linking in or containing your clients’ url!

Don’t just take our word for it, or view these Testimonials.

And view Examples to see how our writers are skilled at adapting current news items fit with your clients’ targeted keywords.

 

What is the benefit of pillar articles over regular articles?

In order to establish authority in any niche, a site needs to offer topical, industry focused or trends-based content, and this is the role of Pillar Articles. You have the option of adding them to an authority blog, sending to a trade publication, even as a guest post on another site. They are ‘meatier’, referenced, and will keep your site visitors engaged.

Pillar articles, which are between 800-1000 words in length, are also ideal to make into PDFs for loading to document sharing sites – again, great for authority, as well as for SEO.  Many clients also send these to their SEO providers as a quality source for more backlink-focused articles.

Standard premium articles are between 400-450 words in length deliver general information on a topic or niche. Although written for humans, they will contain the elements that are desirable for SEO as well: correct keyword placement, layout and relevance.

They are ideal for adding to an Articles section on your clients’ sites, and for rewriting and leveraging in other ways. 

 

What sort of information will you need to collect to complete my website pages?

Upon purchase of a Website Pages  pack, you will be sent a Brief to complete that will ask you for details on site structure, page and sub page names and keywords. In addition we will ask for background information on the business and its products/services, its competitors, and any authority/regulatory sites to help our research.

We will also ask you to determine the ‘voice’ of the site: authoritative, warm and fuzzy, problem solving, educational, businesslike etc.

 A separate Brief has been created for Ongoing Content.

 

Was your question not answered here?  Please Contact Us!

Filed Under: FAQ, Featured